MLE

 

Major League Eating is the world body that oversees all professional eating contests. The organization, which developed competitive eating and includes the sport's governing body, the International Federation of Competitive Eating, helps sponsors to develop, publicize and execute world-class eating events in all varieties of food disciplines.

MLE-sanctioned eating contests provide dramatic audience entertainment and offer an unparalleled platform for media exposure. The world's top competitive eating stars -- such as Joey Chestnut, Sonya Thomas, Patrick Bertoletti, Eater X Tim and Bob Shoudt -- are all Major League Eaters.

MLE conducts approximately 80 events annually, including the Nathan's Famous Fourth of July International Hot Dog Eating Contest. Past event and broadcast sponsors include Procter & Gamble (Pepto-Bismol), Pizza Hut, Krystal Hamburgers, Heinz Ketchup, Old Navy, Netflix, Coca-Cola, 7-Eleven, ESPN, Jimmy John's, La Costena, Harrah's Entertainment, Isle of Capri Casinos, Cedar Fair Entertainment, Johnsonville Sausage and Roy Rogers.

MLE promotions generate more than a billion consumer impressions worldwide each year. The Nathan's Famous contest alone has generated more than 300 million consumer impressions on domestic television in the period of several weeks. Major League Eating has produced dozens of hours of original programming for SpikeTV, ESPN, Fox, and Bio. The ESPN broadcast of the Fourth of July Hot Dog Eating Contest has generated a higher rating than any Major League Baseball telecast on July 4 in the United States.

MLE maintains offices at 18 East 41st Street, 15th Floor, New York, NY (212) 352-8651. For information about sponsorship, media or event development, contact George Shea, Richard Shea or David Baer.